conceptual advertising, copywriting & marketing
This highly successful (multi-platinum) ground breaking advertising campaign was to help propel Cypress Hill to worldwide mega-stardom. As the band's whole philosophy revolved around smoking marijuana I created a campaign which drew on various well known elements of smoking 'tobacco'. This was guerilla design at its best, combining cult graphics with clever copy. From T-shirts to full page adverts in corporate magazines, the resultant press and brand furore created enough legal papers to keep the Sony lawyers busy for months.
